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Why I started this...
Hey there friend,
It’s pretty rad you’re here, first off. I started Milk Truck Mail as part of a quest to bring back some of the best things in life we accidentally left behind. Each month, you receive an entertaining letter written by a human and some other analog artifacts.
There will never be a QR code.
There won't be thought leadership. It won't ever use the word 'synergy'. It will be about a topic that I, personally, need to hear right now.
Why am I doing this?
Because technology is incredible. Amazing.
But I also think we've probably automated enough for today.
Life wasn't meant to be lived in a constant state of optimization with a lingering feeling that you’re falling behind. It doesn't feel good and it's also not true. It's like a little bit of our soul leaves our body forever with each new prompt.
Analog experiences are going to help us not feel so existentially tired all of the time.
My hope is that this can play a small part in allowing us to pump the brakes a little.
It might make you laugh. Or it might say something you feel deeply. If we're lucky, maybe it will do both at the same time.
It costs basically the price of a cup of coffee in this inflationary economy.
Thanks for being here. Thanks for being you.
-Alex Trevisan